Red Bull launched 3 new editions; Red, Silver and Blue. They came to us with the challenge of creating a digital sampling campaign that would get cans in hands globally.
Our response? The creation of a giant 13,000px mural for each market. In this energetic mashup of famous landmarks, Red Bull athletes, historical events & local traditions are hidden the 3 editions.
Users must explore these huge murals and find all 3 Editions cans, if they do, they'll be rewarded with a free sample through their letterbox.
Responsibilities :
translations of all site assets, and keeping those inline with the design.
translations of all site assets, and keeping those inline with the design.
setting up a template for other translations
Credits :
Credits :
